08 2 / 2012
Well, like all Americans… fast!
A NY Times article on single-serve coffee seems to be making the rounds lately. I think it’s mostly sensationalism.
The point of the article is how much consumers are actually paying per pound of coffee ($50+) when going down that K-Cup river of swill. They go on to state the obvious (“you’re paying for convenience”), and explain why the K-Cup thing works with modern consumers (“thinking about coffee pricing in cups”).
Thank you professor. I never would have thought of that.
I think the article could have been written in 2 sentences: K-Cups average out to $50 per pound of coffee, which is comparatively very expensive. People buy them because the average is around $1 per cup, and they are hyper convenient.
Anyway, I don’t think us coffee snobs are going to make a dent in K-Cup usage with these kind of facts. If you live in the United Staes, you know people are fine paying for convenience, particularly at $1 per cup. I haven’t done any extensive research, but from my experience with K-Cup drinkers, as long as it’s potable and caffeinated, they don’t really give a shit how it tastes.
I’d say the angle to take is environmental impact. People are pretty prone to feeling bad about that these days.
As a side note, this line from theKitchn is hilarious:
“The New York Times investigated popular single-serve coffee brewers and found that it was well within the norm to be paying more than $50 per pound of coffee.”
So, by “investigated”, you mean did math for almost a full two minutes? On second thought, “investigated” does have a pretty low bar to entry these days, so maybe that quote is accurate.
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07 2 / 2012
(Veggie) chicken & waffles for lunch. Not sure if ashamed or proud. (Taken with instagram)
31 1 / 2012
The Majority of Diets Start “Tomorrow”
From Brian Lam:
If there’s no stake, no conflict, no resolution–if it’s not a story you’d tell a date to excite them–it’s all marketing.
What did you read about today?
I’m also saying, fuck consumption.
More. Again. And louder, please.
You can argue styles, but you can’t argue quality. Quality is quality.
Before object and subject, you have quality.
Get on, make the most meaningful information and connections, and then get offline. Then, live purposefully towards happiness.
Purposefully. Towards quality.
The parallels between unhealthy food and unhealthy content consumption are superliminal at this point. I would argue though it takes more discipline to cut out junk content than junk food.
